The term '聖の酒 seishu' (holy wine) refers to a clear and refined Sake, as celebrated by the ancient Manyoshu poem. The brewery started making this sacred Sake in the natural environment of the southwestern foothills of Mt. Akagi in the Upstream region, where fireflies dance amidst the lush greenery. For 180 years and over eight generations, they have passed down their traditions and techniques.

hijiri bottles


Taking advantage of the lush greenery and natural environment, the brewery uses the traditional techniques passed down over 180 years to faithfully present their sake to every customer. They make the most of the local resources and perform natural low-temperature brewing during the winter season, which is ideal for their brewing process.


・New Sake Appraisal Competition for three years in a row (Heisei 25, 26, and 27 brewing years).・Kanto-Shinetsu Regional Taxation Bureau Sake Appraisal Competition, Excellent Award ・Gold Medal at the Sake Competition in 2019

hijiri rice


The brewery's main brewer's rice is "Hitomebore," which is produced within Gunma Prefecture. Starting in 2019, they have been experimenting with using contracted cultivation of the Gohyakumangoku rice variety to create a unique local Sake. They also use Yamada Nishiki rice, which is of excellent quality and sourced from other prefectures.

hijiri water


The brewery sources their water from the underground flow of the Tone River, which runs through the mountains of the Sanukito Pass in Niigata Prefecture, close to the border of Gunma Tone-gun.

hijiri skill


Inheriting the technique of the Nanbu Toji Group, we have made efforts to improve the quality of Sake, and have won a total of 10 gold medals at the "National New Sake Competition," which is regarded as the highest stage for Sake competitions. Compared to the previous 7th generation brewery owner, the 8th generation not only manages the business but also serves as the brewer, shouldering the heavy responsibility of both management and brewing. We have also revived the traditional brewing method of Kimoto and challenged various special brewing methods.

hijiri entotsu


Continuing the sincere tradition of our predecessors, we are committed to producing Sake without interruption in the future.